Little Label, trading name of
Canterbury of New Zealand was established back in 1904 when John Lane, Pringle Walker and Alfred Rudkin began producing woollen garments deep in the Canterbury Province of New Zealand. Before long, they were making uniforms for the army during the First World War, and they earned themselves a reputation for manufacturing tough, durable kit. So much so, the legendary All Blacks rugby team approached them to produce rugby attire in which they could play. The rest as they say is history; Canterbury of New Zealand outfitted the All Blacks team for over 75 years and is now the largest dedicated rugby brand in the world. Canterbury currently supply kit to numerous high-profile national rugby teams including British & Irish Lions, England Rugby and Ireland Rugby.
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